 2008
Advertising Opportunities |
PROMOTIONAL
OPPORTUNITIES THROUGH
MOTORSPORTS ADVERTISING
Sponsoring with the Stallion Motorsports
team offers almost unlimited opportunities
for
promotion. The following are examples of
ways to capitalize on your sponsorship
involvement.
• The
advertising impact and exposure generated
from having your logo on both sides
of a Race Car seen by thousands of spectators
and TV viewers.
• The exposure through identification during
interviews, in press releases, in
media kits, during radio and TV spots, in
race track announcements, programs,
in magazine
articles and feature presentations
and on-line. Virtually every time
the team
is
mentioned it is prefaced by your name.
• The
advertising impact and exposure generated
from having your logo and your
colours on team uniforms. The driver
and all crew members will wear
these uniforms
during all races, personal appearances,
tradeshows, displays and other
promotion
appearances.
• The
effectiveness of having the driver with
race car and team members endorse
your products during personal appearances
at your company headquarters,
other
company stores or shops, is very
valuable.
• The
advertising impact and exposure generated
from having your logo on the
sides of
a 28-foot race car transporter. This
gives you, in effect, a mobile
billboard travelling
over 50,000 miles across Canada
and the United States.
• The
benefits of television exposure on TSN,
TNN, ESPN ,ESPN2, Speed Network,
Clear Channel and local TV
stations, all of which cover
the majority
of race events.
• The
benefit of display advertising space in
our pit area at all race trakcs.
This may
take the form of billboards, product
sampling booths, distribution
of promotional
literature, etc. As well, some
tracks offer opportunities
to conduct product/service
research. |
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ADVANTAGES
OF MOTORSPORTS ADVERTISING
Motorsports sponsorship offers many promotional advantages
not available through other
media. One of the most impressive advantages is its advertising
impact.
MARKET:
Drag racing can be a remarkably efficient way for a
sponsor to reach a wide range of the
buying public. LOCATION:
The high degree of visibility enjoyed by events in
cities adjacent to race tracks gives the
sponsor an exceptional opportunity for local promotional
tie ins.
EXCITEMENT:
A racing event generates a great deal of excitement
in a community. Both consumers
and businesses are geared up well in advance of the
event.
WARMTH:
Unlike other forms of racing, drag racing creates
no artificial barriers between fans and
racers. Fans can observe pit crews preparing their
cars for competition. Fans can even
collect an autograph or some form of memorabilia
from the team.
SETTING:
Drag racing provides the ideal setting for the
distribution of promotional material. An
autographed photo of the car and race team, clearly
display the sponsor’s logo, can be
distributed. Unlike other promotional material,
the photo becomes a treasured memento
of the event and each time it is seen, another
advertising impression is made.
YOU’LL
BE IN GOOD COMPANY!
Many companies find they are successfully achieving
their marketing goals through
motorsports sponsorship. Some are automotive
companies such as:
• Valvoline,
Motorcraft, Mac Tools, Goodyear, AC Delco, STP, Quaker
State, Shell,
Midas Muffler, Texaco, Sunoco, General Tire,
Sears Craftsman, Fram, Lucas Oil,
Pontiac, Mopar, Toyota, Winnebago, Matco
Tools, Suzuki, Castrol, AAA Auto Club,
Amalie Motor Oil, K&N Filters, Snap-On Tools
and many others
Other
companies such as:
• Budweiser, Dole, JVC, Canon, Crisco, K-Mart, Maxwell House
Coffee, Heinz,
Kodak, Nestle’s, Coca Cola, Seiko, McDonald’s,
Taco Bell, Miller Lite, Yahoo, Jack
Daniels, Powerade, MBNA America, Harley
Davidson, Toy’s
R Us, New York
Yankees, Bacardi, WWE, Pizza Hut, Hooters,
Pepsi, U.S. Army, Molson Canadian,
Dasani Bottled Water, GR8ride.com, Coffee
Time and many others
find that they are effective in reaching
their target markets and demographics through
motorsports sponsorship, although their
products are quite diversive.
All
of these companies have found motorsports sponsorship
to be a great source of
exposure.
Contact
Stallion Motorsports now
to see how Motorsports Advertising can work for you...
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